The world’s 100 most inﬂuential corporate communicators is a diverse group.Compared to last year, there are 29 new entrants in this year’s compilation.
Unsurprisingly, given the size and stature of the US public relations industry, exactly half of them are based in North America, with a further 14 located in the UK. The remainder are spread across almost 20 countries around the world, including Australia, Brazil, China, India, Indonesia, Japan, Korea, Singapore, South Africa and Saudi Arabia, as well as all of the major markets in Western Europe.
They represent a wide range of industries - technology, automotive and aviation, digital media, FMCG, healthcare, mining and manufacturing, retailing, food and beverage - as well as public sector organizations such as the White House and EU, and non-proﬁts like the Wikimedia Foundation and Gates Foundation.
Our own analysis of the Inﬂuence 100, meanwhile, reveals that 29 percent of them have at least some experience in the political or government realm, compared to just 18 percent who previously worked in media. Just under a third (31 percent) have experience on the agency side of the public relations business.