The world’s 100 most influential corporate communicators is a diverse group. Compared to last year, there are 20 new entrants in this year’s compilation. This is down to a variety of factors, including job changes (several of last year’s Influence 100 have left their roles) and the rise of certain executives, companies, industries and regions. Unsurprisingly, given the size and stature of the US public relations industry, 48 of them are based in North America (compared to 50 last year), with a further 13 located in the UK. The remainder are spread across 23 countries around the world, including Australia, Brazil, China, India, Indonesia, Japan, Korea, Russia, Singapore, South Africa, Saudi Arabia and the UAE as well as all of the major markets in Western Europe.
They represent a wide range of industries — technology, automotive and aviation, digital media, FMCG, healthcare, mining and manufacturing, retailing, food and beverage — as well as public sector organizations such as the White House and EU. Our own analysis of the Influence 100, meanwhile, reveals that 29 percent of them have at least some experience in the political or government realm, compared to just 18 percent who previously worked in media. Just under a third (31 percent) have experience on the agency side of the public relations business.